The Origins of New Attitude ®
The New Attitude® brand started in 2004 with a research-based practice dedicated to developing life-like functional silicone facial and body prostheses. This required the Company to develop an expertise in silicone formulation resulting in New Attitude having its own proprietary materials as well as an expertise in new manufacturing technologies such as 3D printing and scanning.
Having developed its own in-house design and manufacturing capabilities, New Attitude® has shifted its focus to developing scaleable healthcare devices primarily for the female due and aging population.
A New Attitude® client with a right-side breast prosthesis.
www.newattitudebreasts.ca
Why New Attitude ®
New Attitude was initially founded as a provider of facial prostheses and over the years has sought to combine both design excellence and functional outcomes in all its work. This history has given the company its rigor in knowing how to cover every aspect of a design's potential to ensure the best outcome. Research shows when a person’s body changes through illness, injury or aging, their self-concept is challenged as well. A well-made, aesthetic design acts as a tool to help rebuild a reconfigured self. Aesthetics transform a device from being just a mere functional device into becoming a part of the self that supports confidence and positive identity.
Manufacturing Expertise
New Attitude has 25 years of experience working with patients developing it’s own in house design and manufacturing capabilities. This unique experience combined with the medical artist’s attention to detail means we have the capability to invent medical devices that respond fully to the patient’s requirements.
New Attitude produced this functional 3D printed titanium thumb prosthesis. More of our earlier work can be found at www.newattitudeprosthetics.com
Beauty Heals™
New Attitude® has transitioned to larger markets in women’s health by developing scalable devices in sectors such as menopause and ophthalmology. The Company starts with extensive research to understand the underlying medical necessity and investigates the devices presently being offered to identify missing opportunities. We are excited that our new ventures can address the unmet needs of women in different markets and that our design skills will contribute to the well-being of the people using them.
Click to learn more about our work in Women's Health and our R&D in devices for Dry Eye Syndrome and conditions related to GSM Genitourinary Symptoms of Menopause.
You are a blessing and the work that you do is a gift. Your attention to detail was only surpassed by your artistic ability. I’ve never met someone so knowledgeable, creative and kind. It was an experience I will never forget and will cherish for the rest of my life. The four days I spent in your studio were filled with awe for what you create but also for how you approach the project
CB, Rhode Island, USA